Future of Telehealth Reimbursement: Offering Medicare Telehealth Services?

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HERE IS HOW

While many United States healthcare providers are returning to their in-person offices, many others are digging in to offer hybrid telehealth or exclusive telehealth practices moving forward. Understanding the future of telehealth reimbursement is then a pivotal issue. As a hub for telehealth consultants and trainers, the Telehealth.org is receiving daily requests for assistance from behavioral health groups and independent practitioners seeking to position themselves for telehealth expansion optimally.  The information below is a quick synopsis of reimbursement trends reported by Telehealth.org since the start of the Public Health Emergency (PGE), combined with perspectives gained in almost 3 decades of focus on telehealth reimbursement by our Founder, Dr. Marlene Maheu.1

The Future of Telehealth

When thinking about the future of telehealth, various leading indicators are traditionally discussed by stakeholders, but none is as telling as reimbursement. Simply stated, clinicians need to get paid if they are expected to deliver care. The key to understanding the future of telehealth then is understanding financial disincentives and incentives for telehealth reimbursement.

Follow the Money

Let’s start with disincentives. The simple fact is that far too much of the US healthcare reimbursement system supports the delay of services rather than identifying early dysfunction and delivering timely care. Here’s how it works: much of US-based healthcare is purchased by employers for employees. In setting their rates and making their reimbursement decisions, insurance companies make predictions developed into actuarial tables developed by actuaries who look at the specific characteristics of an employee mix to determine which coverage will maximize their profitability.

The reimbursement fact missed by many healthcare professionals is related to those actuarial tables and employment tenure, which is estimated based on how long their beneficiaries (employees) will remain with employers. Employees generally don’t stay with a company to retire after 40 years. Rather, the median number of years that wage and salary workers have worked for their current employer is currently 4.6 years, and it changes by age group. For example, the median job stay for workers age 25 to 34 is less, coming in at 3.2 years. See the Economic News Release from the Bureau of Labor Statistics for details of other age groups. The point is that employers typically purchase health plans that are designed to cost less because they offer benefits for the short term.

Many US-based insurance companies are thus, in essence, disincentivized from intervening in a problem in its early phase. It then would follow that paying for early intervention is not to the employer or insurance company’s benefit.  For this reason, many early detection assessments or treatments are not reimbursed by many insurers. Take the example of formal psychological testing, which ceased to be a covered service for all clients and patients since the early days of managed care. Why investigate too deeply? Treating serious mental illness or addiction can be costly… To counterbalance these forces, many highly-rated employers insure themselves or purchase more expensive plans from leading insurance carriers rather than settling for the plans made available to the general public.

Unfortunately, many small business owners and large employers cannot afford higher healthcare coverage rates. Therefore, the majority of employers, by necessity, pay for less expensive plans. Whether they realize it or not when they purchase their insurance coverage for employees, they make the implicit decision to delay the cost of problem resolution to when another employer is involved. Why pay for prevention now if someone else is likely to pick up the tab later? Kicking the can down the street, if you will, is the norm.

What about Telehealth Reimbursement?

Healthcare enthusiasts have long argued that telehealth will save money in the long term. Telehealth, therefore, can be one of the needed solutions to escalating healthcare spend in the US. Why? Most healthcare practitioners don’t get exposed to financial modeling as part of their training. Plus, the healthcare industry’s lack of incentivization for offering early detection and intervention is likely to be experienced as abhorrent to practitioners, whose focus is on helping those in need, and the sooner, the better. For decades, it has been a frustration of the telehealth community that while hundreds of groups have documented these facts, only minor gains had been made toward telehealth adoption before COVID and the PHE. Now that the world has experienced firsthand the benefits of telehealth services, clinicians struggle to know what to expect next. At Telehealth.org, it is clear that the key to understanding the future of telebehavioral health, particularly, is recognizing that the dynamic of disincentivization vs. incentivization is foundational in making decisions about where to set one’s focus for the future.

One of the key calling cards of telehealth is that it is proven to effectively deliver care in the early phases of a client or patient’s dysfunction. Early detection leads to early treatment in the trajectory of an individual’s health challenge. Using telehealth then, patient welfare and costs can often both be improved over the lifespan.

For instance, a 5-year-old’s Attention-Deficit- Hyperactivity- Disorder (ADHD) can be identified and treated before they get into chronic patterns of misbehavior at school, an escalating pattern of associating with similarly untreated children, petty crime, juvenile detention, imprisonment at a later age, and increasingly serious and expensive issues as they grow older.

Medicare Telehealth: Paving the Future for Expanding Telehealth Practices

For those considering a hybrid or full-time, exclusive telehealth future, Telehealth.org has been suggesting that almost a year centering one’s future telehealth efforts on serving Medicare telehealth beneficiaries has been well advised. As described in the July 2020 Telehealth.org article entitled, Waiting to Exhale about Telehealth after COVID-19, Medicare started announcing last summer that it intends to continue its telehealth expansion. Private insurers, on the other hand, started announcing rollout experiments in a variety of states. For example, see Telehealth.org’s States Taking Immediate Action to Prevent Payer Telehealth Coverage Rollbacks for which US insurers were involved.

How do the previously described incentivization processes make sense when considering Medicare as the single best source of telebehavioral health referrals in the future? How does it fit into the “follow the money” theory described above? You probably guessed it…as the country’s stop-gap insurer for disabled and retired individuals, Medicare represents the “end of the road” about kicking the can. If Medicare delays delivering either assessment or treatment services, it will only cost more later on. That’s why many tests that are denied in one’s working years by even the best of employer’s based healthcare plans are commonly covered for Medicare-funded beneficiaries. Also, the avid Telehealth.org newsletter reader may have noticed the Telehealth.org blog alert that the 2018 announcement of telehealth usage metrics by the Centers for Medicare and Medicaid Services (CMS). It reported that 85.4% of all CMS telehealth reimbursements in 2016 were telebehavioral in nature. All the other healthcare disciples comprised 14.6% of all other telehealth spend for the year. See CMS Congressional Report: 85.4% of all Telehealth Providers Used Mental Health CPT Codes. Telebehavioral health is where the action is — and has been for decades.

Let’s first consider the medical example of Carlos, a 60-year-old who has developed a sore on his left big toe. If that sore is an early warning sign of diabetes, it can lead to many complications, including amputation and non-ambulatory. If Carlos waits until he is retired and finally goes to his physician at 65 to be treated under his Medicare benefits, his potential diabetes would probably be more advanced and costly — but such diagnosis and treatment is no longer the former employer’s insurance-funded problem. It now is a Medicare-funded problem.

Medicare is incentivized to treat Carlos immediately and avoid more costly interventions later when Carlos possibly requires amputation. Because the expense of a non-ambulatory patient is high, Medicare then has a vested interest in funding and supporting a wide variety of interventions that can help early detection and treatment, including telehealth.

At a more behavioral level, imagine the pregnant, unwed 15-year-old in an immigrant family who runs away to have her child. In addition to the medical challenges involved, the biopsychosocial stressors that are likely to emerge and linger can be difficult to estimate financially. However, without making this article terminally long, let us suffice to say that every clinician reading this article is likely to feel those many costs in their bones.

Connecting the Dots for Medicare Telehealth Reimbursement

While Telehealth.org does not have a crystal ball, we can help you connect the dots to make an informed decision regarding your telehealth service development, whether it involves a hybrid telehealth approach or exclusive telehealth in the future. To dig deeper, please feel free to browse Telehealth.org’s growing digital library of COVID-related Medicare articles, including those below. If you haven’t registered for Telehealth.org’s free weekly newsletter, we send you these articles by email and see this Telehealth.org Newsletter registration page.

Recent Medicare Telehealth Development

On April 30, the 2021 Health Act, known as Creating Opportunities Now for Necessary and Effective Care Technologies (CONNECT), was re-introduced to Congress. Sponsored by 50 senators, it could eliminate geographic restrictions for Medicare telehealth. This important piece of legislation could also contribute to permanent and more lenient COVID-19 telehealth practices. If passed, among other things, the bill would:

• Allow the Centers for Medicare & Medicaid Services (CMS) to waive certain restrictions, such as geographic restrictions, for services provided in high-need health professional shortage areas, thereby expanding reimbursable telehealth sites to the home and other sites.
• Exclude mental health and emergency medical services, as well as services provided at rural health clinics, federally qualified health centers, and Indian Health Service facilities, from previous geographic restrictions
• Allow the CMS to waive coverage restrictions during national emergencies generally.
• The Secretary of Health and Human Services would have the authority to waive telehealth restrictions.
• Require that a study be conducted on how telehealth has been used during the pandemic.

Additionally, if passed, the Act would require that the Medicare Payment Advisory Commission report on information relating to the access of Medicare beneficiaries to telehealth services at home. The Center for Medicare and Medicaid Innovation will also be tasked with testing alternative payment models relating to expanded telehealth services.

The  CONNECT Act & Medicare

Telehealth became a popular topic during the coronavirus pandemic when the federal government allowed for more lenient telehealth practices. As a result, there is concern that seniors with Medicare could lose access to telehealth once the pandemic comes to an end; however, the CONNECT Act would provide the appropriate protection to prevent what is known as the telehealth cliff. Below is a summary of what the 2021 CONNECT Act would accomplish.

• Removal of all geographic restrictions on telehealth services
• Expand telehealth sites to the home and other sites
• Health centers and health clinics located in rural areas would be able to provide telehealth services
• The Secretary of Health and Human Services would have the authority to waive telehealth restrictions
• Telehealth restrictions would be waived during public health emergencies
• Require that a study be conducted on how telehealth has been used during the pandemic.

Will You Be Active in the Future of Telehealth?

After the PHE and COVID, telehealth will continue to play a vital role in the US healthcare system. The use of telehealth more understood and accepted since the start of the pandemic, as the general public has become significantly more comfortable using telehealth services. Already, many patients report preferring to see their primary care physician via a video session. The same applies to behavioral health care. The CONNECT Act would expand these services even more.

A few barriers still exist, however. A larger leap forward would include removing barriers to Medicare coverage of audio and video health services, particularly for vulnerable populations. Current legislation only approves telehealth services for patients living in certain rural areas. At the same time, those in urban and suburban populations are not given the same flexibility and are instead excluded from accessing virtual care. This creates a serious inequity in access to healthcare. If you are serious about telehealth, become an advocate with your elected officials. Make yourself the pebble in their shoe with letters and emails to let them know how you want them to vote.

Telehealth provides high-quality, safe, and equitable access to a wide variety of healthcare services. With the approval of the CONNECT Act, access to healthcare could increase dramatically, allowing more American Medicare beneficiaries to enjoy the many benefits of telehealth. Also, Medicare, in many ways, sets the bar for insurance innovation in the US; it is the bellwether for providers and provider groups seeking to focus their telehealth service development efforts as they make themselves a part of the future of telehealth.

Reference

‌1 Maheu, M. M., Pulier, M. L., McMenamin, J. P., & Posen, L. (2012). Future of telepsychology, telehealth, and various technologies in psychological research and practice. Professional Psychology: Research and Practice, 43(6), 613–621. https://doi.org/10.1037/a0029458

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